基于OID编码体系的汽车电子标识编码应用研究

本文为了解决物联网所连接对象的多样性带来的标识体系存在不兼容、相互矛盾的问题，基于车联网RFID汽车电子标识的使用特点，创造性地提出将OID编码和汽车电子标识编码相结合的方案。首先简单介绍了基于发证机构及时间和基于汽车VIN码的两种OID编码规则；然后提出了OID编码在汽车电子标识芯片中的规划，主要是内存分配方案；最后介绍了相应区域的读写操作的具体方法。     

新疆西北部农户种植决策的Logistic模型分析*——以伊犁河谷察布查尔县为例

[目的]农户种植决策是诱发农业结构调整的微观基础,研究农户种植决策的影响因素,不仅有利于了解农业种植结构,也对该区域推进和深化农业结构调整,实现农业产业化、现代化具有重要的意义。[方法]文章基于新疆察布查尔县21个行政村228户农户的问卷调查数据,应用Logistic模型,从农户家庭特征、个体特征、生产特征及收入特征等4个方面实证分析了影响农户种植决策的主要因素。[结果]对农户种植决策行为影响显著的因素有家庭总人口、耕地面积、地形部位、总收入等,其中,耕地面积和地形部位对农户种植意愿有显著正向影响,而家庭总人口和总收入对农户种植意愿有显著负向影响;常年从事农业劳动人数、户主文化水平、地块位置、地块总数以及对于农业技术服务态度没有通过检验,无法得出这几个变量与农户种植决策之间的关系。[结论]影响农户种植决策的因素除耕地面积、总收入、家庭总人口及地形部位外,还会受到政策、农户自身种植习惯、农业技术等影响,农户对农业技术知识的匮乏是影响该县农业结构调整的主要原因     

动物园规划设计新思考

园林建筑物常作景点处理的方法主要是园林建筑仿木纹,园林建筑仿木纹既可作为景观以供游客观赏,同时游客可借助其来观赏园中景物,从而生成了动物园对建筑美学方面的要求。     

When Research Meets Development: Antecedents and Implications of Transfer Speed

This paper focuses on the organization of new product development in large, R&D‐intensive firms. In these firms, research and development activities are often separated. Research is conducted in dedicated research projects at specialized research labs. Once research results are achieved by research projects, they are transferred to business units for further development and commercialization. We investigate the speed whereby research projects transfer their first research results to business units (hereafter: transfer speed). In particular, we analyze the antecedents and performance implications of transfer speed. Based on data of 503 research projects from a European R&D intensive manufacturing firm, our results suggest that a fast transfer speed (as measured by the time it takes for a research project to develop and transfer its first research result to business units) is associated with a better research performance (as measured by the total number of transfers the research project generates). Moreover, we find that different types of external R&D partners—science‐based and market‐based partners—play distinct roles in speeding up project first research transfers. While market‐based partnerships (i.e., customers and suppliers) generally contribute to a faster transfer of first research results, science‐based partnerships (i.e., universities and research institutions) only speed up first research transfers of technologically very complex projects. Our results also show that early patent filings by research projects accelerate first research transfers.     

Advertising and brand attitudes: Evidence from 575 brands over five years

Quantitative Marketing and Economics - Little is known about how different types of advertising affect brand attitudes. We investigate the relationships between three brand attitude variables...     

Close relationship with the supervisor may impede employee creativity by suppressing vertical task conflict

Leader‐member exchange as a form of supportive leadership is expected to foster employee creativity. However, empirical evidence suggested this relationship is complex. This study attempts to address this complexity by proposing and testing a curvilinear mechanism, which attenuates the overall positive effect of LMX on creativity by transmitting a curvilinear indirect effect via vertical task conflict. Results drawn from a sample of 276 supervisor–subordinate dyads provided support for the hypothesized curvilinear indirect effect. Specifically, LMX was found to negatively influence employee creativity by suppressing vertical task conflict for subordinates in high‐quality LMX relationships, while the indirect effect was not significant for subordinates in low‐quality LMX relationships.     

小农户合作生产影响因素实证分析

[目的]分析小农户合作生产意愿及其影响因素,以促进小农户发展多样化的联合与合作,提升小农户组织化程度。[方法]首先分类分层确定样本县、样本村,随机分类确定样本户,然后通过访谈和问卷调查获取农户数据,并利用描述性统计和Logistic模型对农户数据进行分析验证。[结果](1)农户土地经营规模小,种植结构单一,非农收入比重高,农业兼业化严重;(1)描述性分析表明,土地规模、人均农业纯收入、农机、农业社会化服务、县域经济、土地转出意愿对农户合作生产具有正向影响,家庭人口数量、非农收入对农户合作生产影响为负;(2)Logistic模型分析表明,对农户合作生产有显著影响的因素为非农收入、农业社会化服务支出和土地转出意愿。[结论]小农户合作生产意愿一般,农业社会化服务支出、土地转出意愿对小农户合作生产具有正向影响,非农收入对农户合作生产具有负向影响。     

从意义生成角度探析女性服装品牌化——以阿依莲女装为例

从符号意义生成的三步骤探析女性服装品牌化是定性研究的一种方法。基于组合关系形成的品牌定位与品牌识别,符号的"换挡加速"完成品牌外延到品牌内涵的提升,"换挡加速"后形成多重意义下的品牌内涵凝练是阿依莲品牌符号意义生成的三步骤。其在意义生成过程中的升级,既定义了消费群,同时也界定了消费身份,赋予了消费者符号意义,完成了阿依莲产品的品牌化。     

地域文化对会展场馆建设的影响——以上海国家会展中心为例

会展场馆作为文化载体的一个类别,无疑承载着鲜明的地域文化特色。本文以上海国家会展中心为例,探究地域文化对会展场馆建设的影响,以及会展场馆如何利用地域文化特色充分发挥自身功能,实现可持续化发展。